For Chop Shop, I created a brand identity that feels as hands on and personal as the craft itself. Custom crafted illustrations and stamp style graphics inspired by animal branding bring a sense of tradition, while hand done elements add warmth and a one of a kind feel. The logo variations are designed to move easily across packaging and in shop use, supported by a rich, natural color palette and an honest, approachable brand tone that reflects the people and care behind the work.