The Bar at Optimist Hall was developed as a sub-brand within the food hall in Charlotte, North Carolina. Designed to complement the Optimist Hall identity, the brand speaks to a slightly more mature audience while keeping the playful spirit alive. Through bold patterns, vibrant typography, and a lively color palette, the identity aligns with Optimist Hall’s voice while carving out its own distinct personality. I created the full mini brand identity for The Bar, including the logo, color system, typography, and supporting visuals.