Ink N Ivy is a restaurant and cocktail rooftop that is native to both Charlotte, North Carolina and Greenville, South Carolina. They wanted to refresh their brand to reflect the roots of what Ink N Ivy was while also bringing new life to the brand. The Ink texture and fonts are a reflection the history “as city is written in ink” while adding in fun colors, logo lockups and imagery to show how Ink N Ivy is growing and evolving with the city around them ( growing like ivy).I developed an updated logo and brand identity such as colors, typefaces, logo lockups, menus, and web deisgn.